Additionally, there’s an average of 12,000 searches for “best restaurants in Edmonton”. Strictly from Google searches alone, this accounts for 15,000 new potential customers.
Now what does that mean for your restaurant?
Google has 85.5% of the market share when it comes to people searching for what they need. That being said, Google is a platform that searchers use to find solutions and answers to their problems. In this case, its pizza.
Now we know that people are looking for a solution to their problem and typically they don’t want to scroll down too far to find it. Ranking higher on Google, ultimately leads to more people clicking on your website.
Here is the breakdown of clicks by position on Google:
- Google Position 1: Click through rate of 43.32%
- Google Position 2: Click through rate of 37.36%
- Google Position 3: Click through rate of 29.90%
- Google Position 4: Click through rate of 19.38%
- Google Position 5: Click through rate of 10.95%
- Google Position 6: Click through rate of 10%
Now if were looking at just searches of pizza, that leads to 1,300 unique clicks on your website in you are in the number one position, 1,120 in the number 2 spot and so on and so forth.
So how do you rank higher on Google?
#1 Keyword Strategy:
You want to dial in the type of guests you are looking to attract. A Neapolitan pizzeria in Edmonton, would want to focus on phrases like “Neapolitan Pizza in Edmon” rather than “Pizza place in Edmonton”
Getting specific with your keywords, allows you to rank higher when certain phrases are searched and allowing you to be discovered easier.
#2 Optimize your Google my Business listing
Having all of your available information such as phone number, menu, website and address give your guests the convenience of discovering you easier from having all of the information laid out.
This also helps Google and other search engines to pick up on cues and the servies they offer.
#3 Organic Social Media Presence
A strong social media presence is a great way to complement a strong search presence. Be it through user behavior and people engaging more with your content and website, or Google picking up on cues from your social media accounts.
Also, engaging with your guests will help drive up customer retention and brand loyalty.
#4 Reviews, Reviews, Reviews
You will often see listings with the highest ratings rank the highest on Google because they want to delivery quality products and services at the top. Word of mouth is also still the #1 way of marketing.
Encouraging more people to leave a review will do wonders for your search rankings. Also reviews will also attract more people while they’re in the research phase to order from your restaurant.
#5 Technical SEO
A fast and well structured website is known to boost your search rankings. It also improves user experience, which is one of the ranking factors Google and other search engines take into account.